Miami is positioning itself on the fashion scene in the United States

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Miami's "fashion week" symbol of attractiveness for designers

Become the largest fashion festival in the United States, Miami's fashion week continues to grow, including for Latin American clients and designers. More than 600 journalists attend this appointment as creative as it is inevitable in the month of June. Beyond the event, and under the impulse of some creators, the role of Miami will be perpetuated with the establishment of creators and their workshops.

Few cities in the world have had such rapid success. Miami has joined cities such as New York and Los Angeles, European and Latin brands now consider it as the most important location in the United States, even before New York "Enthuses a consultant specializing in commercial real estate in Miami.

Infrastructures created for long-term attractiveness

For fashion and design to take root in the long term, neighborhoods are needed to house the workshops, training schools, and window-dressing areas for the clientele. A symbol of the new Miami square, the new District Design District, between Soho and the Faubourg St Honoré, offers an original, high-class setting for fashion and luxury brands. Many brands are installed, including many of the flagships of the LVMH group. Dior has created its largest store in the United States, Louis Vuitton, Lanvin, Marc Jacobs, Louboutin, Berluti, beautiful showcases. Hermes has one of the most beautiful stores in the world. In addition, the most prestigious jewelers and jewelers have also chosen Design District, such as Van Cleef & Arpels, Cartier, Piaget, adding the Richemont group to the prestige of the place.

Fashion and design schools are created to help develop new talent

As for schools, DASH (Design & Architecture High School) is one of the most renowned public high schools in the United States for design and fashion. Prior to the renaissance of the Design District, it is today in a strategic site. The Miami Fashion Institute, the first specialized university, will open its doors next August, with a 2-year program focusing on design, fashion and merchandising. This project is the result of a collaboration between two renowned designers: René Ruiz, founder and leader of his own eponymous brand for 25 years, and Naeem Khan, an Indian designer who counts Michelle Obama and Kate Middleton among her clients. So they created this school together to give the Miami fashion industry the opportunity to reach its maximum potential.

The announcement of the arrival of Naeem Khan in Miami had made a splash because it employs more than 120 people in its New York workshops. Magic City rolled out a red carpet for him to install his new headquarters on the banks of the river, Miami's new trendy but still affordable emerging neighborhood. There is no doubt that it will pave the way for other talent, confirming Miami's strategy to diversify its business lines in order to increase its attractiveness on a global scale, and create new jobs.

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