According to a study by Dell and the Institute for the Future, 85% of the professions of 2030 do not yet exist. Digitalization has been developing for several years and the world of real estate is no exception. It is one of the sectors most affected by this digitalization.
Indeed, new innovations are disrupting usual practices in the sector, the digitalization of real estate is paving the way for a new era, where traditional processes are rethought and optimized thanks to technology.
#1- Artificial intelligence (AI) and data analysis:
Digitalization has revolutionized the way real estate agents identify market trends and evaluate properties. This standard has enabled the emergence of AI and data analytics. AI algorithms have the ability to analyze large data sets to predict price fluctuations, which neighborhood to invest in or even recommend properties based on customer criteria. In addition to these innovations, the Chatbot which is powered by AI allows for instant response to customer questions and simplifies research and communication.
#2- Blockchain in real estate:
Blockchain technology is revolutionizing real estate transactions by making processes more transparent, secure and efficient. Blockchain platforms allow transactions to be recorded and verified in a decentralized manner. This reduces the risk of fraud and human errors. Additionally, blockchain facilitates the tokenization of real estate assets. This action allows investors to divide their properties into smaller shares. It therefore makes real estate investment accessible to a greater number of people.
Our broker Enzo Rosani carried out one of the first cryptocurrency sales from Miami.
#3- Virtual reality (VR) and augmented reality (AR):
VR and AR are transforming the way buyers experience real estate properties. The virtual tours allow buyers to browse homes and apartments without having to physically travel, these new features allow for an immersive and realistic experience. Real estate agents can also use VR to create interactive 3D models of certain properties, making it easier to visualize spaces and helping clients envision their future homes.
The digitalization of real estate ushers in an era of transformation, where virtual reality, artificial intelligence and blockchain are redefining industry standards. These innovations provide more immersive experiences for buyers, advanced analysis tools for professionals and increased security in transactions. Thus, by adapting to these new technologies, real estate is reinventing itself to meet the needs of a constantly evolving world.
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